August 7, 2022
Greg Gutfeld is dominating late-night television.
His late-night show “Gutfeld!” is the second most-watched on all of television. It has higher viewership than anything on CNN or MSNBC.
In July, the show averaged 2 million viewers — that is above NBC’s The Tonight Show with Jimmy Fallon, ABC’s Jimmy Kimmel Live! and CBS’ The Late Show with Stephen Colbert.
Where Comedy Central via The Daily Show was once a dominant fixture on the light-night landscape, with Stewart’s biting satire and left-leaning politics ensuring its pop culture prominence, Fox News Channel has arguably taken on that mantle, via its own late-night comedy show Gutfeld! That would be the one hosted by Greg Gutfeld, which Fox launched in April of last year — and which feels, at least conceptually and tonally, like a counterpoint of sorts to the Stewart-era Daily Show.
He can call himself whatever he likes, though the latest ratings data is unambiguous. Gutfeld! is now the second most-watched late-night show in all of broadcast and cable. For July, it averaged 2 million viewers — and 326,000 in the key demo. That put the Fox show above all of the late-night stalwarts, including NBC’s The Tonight Show with Jimmy Fallon and ABC’s Jimmy Kimmel Live!, with CBS’ The Late Show with Stephen Colbert as the only broadcast to beat it.
Said another way: More viewers are watching Gutfeld and his nightly panelists than anything on CNN and MSNBC. Those Gutfeld! panelists, by the way, include Kat Timpf, who’s now the highest-profile woman in late-night comedy, following TBS’ cancellation in recent days of Full Frontal with Samantha Bee.
The mainstream media is dying.