Get woke, go broke.
The 2021 Grammys was a total bust according to early ratings.
Per Nielsen Live+Same Day fast-affiliate numbers, Music’s Biggest Night garnered an average of 7.88 million viewers for the network during the ceremony’s broadcast on Sunday night at 8 p.m. ET with a 1.9 rating in adults 18-49. Final numbers that take into account live West Coast viewing should be made available later today or early tomorrow morning. Stats will likely rise by 15-20% in the official national ratings after time-zone adjustment.
In comparison, the time-zone adjusted fast national charts for 2020’s Grammy Awards drew a 5.4 rating in the key demo and 18.7 million viewers. The 2019 Grammy Awards drew a 5.6 rating and 19.9 million viewers. The least-watched Grammys was the host-less awards ceremony in 2006, which snagged 17 million viewers. Nevertheless, this year’s telecast was still the highest-rated broadcast of the night.
The Grammy Awards show on Sunday was an identity politics, police-bashing woke-fest laced with pornographic performances by scantily clad female artists.